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There was an undeniable Reverso vibe in Paris this previous week. It was a mix of elegance, prestige, having a touch of celebration. It
is some thing you have noticed a hundred occasions prior to, and nonetheless there's some thing new to uncover every and each time.

Iconic BirthdayLike all luxury producers, the watchmaking business only counts a really restricted quantity of correct iconic watches:
the Royal Oak by Audermars Piguet, the Rolex Submariner, the Reverso from Jaeger-LeCoultre, along with a couple of other people which
will make die-hard watch-nerds comment on this short article.

Where it occurred : Ecole Nationale des Beaux-Arts, Paris, France Jaeger-LeCoultre

So what's an iconic watch? Nicely initial and foremost, its a piece that by no means ages, no matter the passing years, a piece that
sets trends instead of following them. And this really is precisely what Jaeger-LeCoultre s phenomenally effective Reverso collection
has been performing ever because it was launched, eighty years ago. And so to celebrate this on-going achievement the brand threw a
birthday celebration bash in Paris that might place the likes of a fellow geriatric like Hugh Hefner to shame.

The Reverso Case of movements The Watch Lounge

Displaying the timeless appeal from the Reverso collection celebration goers ranged in age from 17 to 77, swiss watches replica and integrated numerous
celebs like Clive Owen, Adrian Brody, Diane Krueger and Catherine Deneuve who had been all on hand to celebrate the milestone.

Clive Owen Adrian Brody Jaeger-LeCoultre

But nobody had any misconceptions about who the genuine stars had been on the day the watches themselves. The Sentier-based manufacture
displayed an unbelievable collection of 80 Reversos, ranging from the 1931 classics towards the newest Gyro-Tourbillons. Even though
every piece had its personal distinct character the 1 factor these iconic pieces all shared in typical was the reality which you could
nonetheless put on any 1 of them as if they had just been produced the day prior to (using the feasible exception of a few of
mid-eighties pieces -but that's a individual opinion only).

80 Reversos to celebrate every from the 80 years Jaeger-LeCoultre

March four, 1931, 1:15 PMAlthough she is now 80 years old, the Reverso nonetheless looked and felt like a young lady celebrating her
birthday and in the finish from the evening 800 individuals gathered within the stunning Ecole Nationale des Beaux-Arts de Paris to
blow out the candles planet ocean omega . A fitting place truly because it was right here, in Paris, that the extremely initial patent to get a "wristwatch
which may slide on its base and flip more than on itself" was recorded, on March 4th 1931, at 1:15 PM.

This was the second occasion hosted by Jaeger-LeCoultre to celebrate the Reverso anniversary, following the very first dry-run occasion
was held a couple of months ago within the birthplace of Polo; used breguet watches Argentina. Luckily for us nevertheless it was throughout the Paris
occasion that the brand launched this beautiful restricted edition new enameled Reverso: the Grande Reverso E-mail (restricted to just
25 pieces).

New Reverso E-mail Bleu Jaeger-LeCoultre

Champagne two. 0The occasion was, indeed, an excellent achievement, even though 1 may recommend that there was just a little bit an
excessive amount of "looking back", and not sufficient "looking ahead" to what the following 80 years may hold. This came as a little
of a surprise truly as Jaeger-LeCoultre is among the couple of large brands within the luxury watch business which has totally embraced
the forward-thinking suggestions of social media and moved to engage in much more meaningful methods on-line with all its stakeholders.

Luckily we managed to possess an insightful chat more than a few glasses of Champagne with Cecile Tinchant, the two. 0 lady behind the
digital identity from the brand replica Rolex Day Date watches . Items go quick now. CEO Jerome Lambert is open to new technologies and also the path Jaeger-LeCoultre
chose to take a couple of years ago has shown itself to become relevant, thoughtful, and in ideal harmony using the brand s core
values.

The Reverso collection will continue to possess substantial function to play within this brave new digital globe and while we would
happen to be delighted to hear much more about what the future may hold for this iconic timepiece that evening, we're certain this
really is going to become an thrilling new chapter from the Jaeger-LeCoultre story.
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